The Only Cold Calling Script You Need for FinTech Sales

The ultimate cold calling sales script for FinTech

Did you know that 61% of CFOs and senior finance leaders say they are more likely to respond to a phone call than an email? You are not annoying people when you call; in fact, many decision-makers in financial services expect it.

If you want to learn how to create a cold calling script for FinTech that works, you are in the right place.

But there is one caveat: this is not a word-for-word script. It is more of a guide. Why?

Successful B2B cold calling in FinTech is about building trust and creating honest conversations. Reading from a rigid template will never build credibility with a CFO or compliance officer.

That said, there are clear benefits to having a FinTech sales script:

• For a sales manager, it ensures the team has structure and knows what to say.
• For a sales rep, it reduces pressure and allows them to focus on dialogue with high-value prospects.

Without further ado, here is the only sales call script you need for FinTech.

Top tips:

• Read through this article and take notes.
• Use it as a guide; adapt the sample script to your company, compliance rules, and audience.

Step 1: Introduce yourself

Nail your opening, or the call is over before it begins.

A smooth introduction sets the tone for the rest of your outbound sales call. If you stumble, you will not get past the first 10 seconds.

Keep it short, simple, and designed to spark curiosity. For example:

“Hi (name), this is (your name) with (company). How is your day going?”

Nothing fancy, just a natural way to get the conversation started. But you can add more focus by tying it to the core benefit of your FinTech solution:

“Hi (name), this is (your name) with (company). Do you have 30 seconds to talk about how firms like yours are streamlining compliance costs?”

The 30-second ask is critical.

Why? Because CFOs, risk managers, and compliance leaders in financial services are short on time. By saying up front that you only need half a minute, you reassure them you respect their schedule while creating just enough curiosity to keep them on the line.

Step 2: Hit them with your value proposition

You promised to keep it short, so get to the point fast.

Decision-makers in financial services do not want a product pitch. They want to know how your FinTech solution will make their jobs easier, whether that is cutting costs, reducing risk, or speeding up compliance.

Ideally, you already know their challenges from LinkedIn research, industry news, or recent press releases. If not, lead with a stat and tie it directly to your value.

For example:

“So I noticed your team is spending more time on manual compliance checks. We help automate that process so you can cut audit prep in half.”

Or:

“According to Accenture, 63% of banks say rising compliance costs are their biggest challenge. We help firms like yours lower those costs by automating reporting workflows.”

Keep it simple, practical, and focused on their outcomes, not your features.

Step 3: Ask engaging questions

Cold calls should feel like conversations, not checklists.

That is why rigid scripts fail. Every call requires you to adjust your tone, pacing, and qualifying questions. Otherwise, you risk sounding like… well, a bot.

Top tip:

Ask open-ended questions. They keep the prospect talking, help you build rapport, and give you the insights you need to tailor your pitch.

Here are some FinTech cold call questions you can try:

• “What’s your biggest challenge right now: fraud prevention, compliance, or transaction costs?”
• “How are you currently handling cross-border payments, and what roadblocks have you run into?”
• “What impact would automating compliance workflows have on your team?”
• “Who’s typically involved in the buying decision: finance, IT, or compliance and what slows the process down?”

The best open-ended questions start with who, what, or how. They keep the conversation flowing and uncover the real pain points.

Step 4: Outline the next steps

The goal is always the close, but in FinTech, that rarely happens on the first call.

Decision-makers in financial services need time. Compliance checks, budget approvals, and multiple stakeholders can all slow things down. That is why you must be crystal clear about what comes next.

Here are a few cold call examples to try:

“Great. I’m glad this could help streamline compliance reporting. Let me schedule a quick walkthrough so you can see how it works in action.”

Or:

“I’d love to set up a demo for your team to show how we reduce payment processing costs. How’s next Tuesday?”

And if they are not ready to commit yet:

“I understand you’ll need to loop in your CFO. Can I send over a short case study from another FinTech firm we helped cut audit prep time in half?”

Whatever the outcome, define a clear next step, such as a demo, trial, or social proof, that keeps the deal moving forward.

3 tips for better FinTech cold calling

If you’re still doing outbound like it’s 2005, you’re already behind.

The financial services space has evolved. Buyers are risk-averse, compliance-heavy, and harder to reach than ever. But here’s the truth: b2b cold calling still works if you adapt your approach.

Here are three proven tips to level up your FinTech cold calls 👇

1. Establish a connection before the call

You don’t have five minutes to make your case. In FinTech, you’re lucky if you get thirty seconds.

That’s why you must show relevance immediately. CFOs, compliance officers, and risk managers are bombarded daily by vendors; they’ll only give time to someone who sounds informed.

How do you prep?

• Check their LinkedIn activity. What content are they sharing? If they’re posting about fraud risks or cross-border payments, you have a ready-made opening line.
• Look at press releases or news. Did their firm raise funding or announce a merger? That signals new systems and budget shifts, perfect timing for outreach.
• Use a lead generation tool. See if anyone from their company has visited your site. If they spent time on your compliance automation page, start there.

When you use this intel, you turn your opener from generic to tailored. Instead of “Hi, I’m calling about our FinTech platform,” you can say:

“Hi (name), I saw your team just launched in Europe, congratulations. Many firms we work with hit roadblocks in new-market compliance. Is that something on your radar?”

That tiny shift makes all the difference.

2. Get creative to overcome objections

Objections are inevitable in FinTech. With long procurement cycles and risk-heavy decisions, prospects often default to “no” or “not now.” But the key is reframing their pushback into a conversation.

Some common ones you’ll hear:

“Send me an email.”

Instead of letting the call die, push gently:

“Happy to just so I can send something useful, are you more focused on lowering compliance costs or reducing fraud exposure right now?”

This way, you get them talking and learn where to steer the email later.

“I don’t have time.”

Respect it, but leave the door open:

“Understand. When’s the best time for a quick two-minute call? I only want to check if what we do fits your current challenges.”

Often, when they realise you only need two minutes, they’ll stay on the line anyway.

“I need to talk to the board.”

Do not let this end the call. Say:

“Of course. When is the meeting scheduled, and who else will be weighing in?”

This not only helps you map the buying committee but also gives you a chance to ask for a follow-up after the board has discussed the matter.

The best reps don’t treat objections as walls; they treat them as doors. Every pushback is a chance to uncover more about the prospect’s priorities.

3. Set a goal for rejections

FinTech cold calling is tough. You’re often speaking to highly analytical, risk-conscious people who say “no” on reflex. Rejection stings, but what if you reframed it?

Instead of only chasing wins, set a rejection goal. For example:

• Aim for 20 rejections a week.
• Track them on a sheet, dashboard, or even a whiteboard in your office.
• Celebrate each rejection because every “no” means you’re closer to a “yes.” Watch this video to know why 1-Call Close is a “Myth.”