Rewards Based Market Research App
Konsyg took on the project for a rewards based market research app. The objective was to sell an app which was meant to provide a reward based on charity giving by CSR activities. The campaign saw little success despite it being a rather niche and new concept.
However, due to the tiny market size and not having clear commercial go to strategies, the campaign was paused and put on-hold for re-tooling and restructure based on Konsyg’s feedback
The Results
Founding Date: 2016
Industry: Market Research
Company Size: 2-10
Region: APAC
Contacts Gathered: 1163
Total Emails: 4100
Follow up: 3937
Response Rate: 9.37% (109 leads)
Interest Rate: 4.04% (47 leads)
Total Not Interested: 44
Why Clients Prefer Konsyg
Konsyg clients receive access to premium tools valued at over $12,000/year.
- Expert SDRs researchers and writers craft outreach aligned to buyer role industry and region for qualified leads that consistently convert to meetings.
- Campaigns span email LinkedIn phone and content synced to buyer signals and sequences that keep conversations active across every channel.
- Transparent live dashboards with visible data like ROI and meetings so your team can scale what works and pause what does not for scaling purposes.
Common Agencies
- Templated messages with vague targeting reduce response rates and fail to reflect your industry use case or technical product positioning.
- Disconnected tactics across platforms confuse prospects and lack the timing strategy or content quality needed to stay top of mind.
- Monthly reports often hide gaps in pipeline performance making it hard to know what outreach tactic to improve or where to focus next.
Internal Sales Teams
- Recruiting onboarding and training stretch timelines and budgets while your team manages tools content and follow ups manually.
- Without multichannel structure reps are inconsistent in timing and tone across emails calls and social with poor lead nurturing results.
- Internal tracking is fragmented requiring manual reporting and delayed insights which slow decisions and obscure conversion opportunities.
What To Expect Over Time
Momentum compounds with stronger follow-up cycles
First 90 Days: Precision Phase
- Market segmentation, message testing, inbox optimization
- Conversion rates of ~0.5%–1.5% → ~2–7 meetings per 500 prospects
Months 3–12: Acceleration Phase
- Warm pipelines, increased interest and response rates
- Conversion rates of ~2%–3% → 15–20 meetings per month per SDR
Ready to Scale?
Let’s define your sales objectives, map the right accounts, and start conversations that lead to revenue. If you’re evaluating partners, we’ll show you what a true sales extension looks like.