Premier Football Club's Cryptocurrency Sponsorship Deal
Background: A top-tier European football club was in search of a new main shirt sponsor that would align with its forward-thinking brand and global reach. Meanwhile, a leading cryptocurrency exchange, known for its substantial trading volume, sought to expand its footprint in the sports industry, especially in the realm of sports fan tokens.
Challenge: The challenge was to establish a symbiotic partnership that would be mutually beneficial. The football club needed a sponsor to provide significant financial backing and enhance its global presence. The cryptocurrency exchange aimed to promote its brand in the sports sector and delve into the sports fan token market.
Solution: A multi-year partnership agreement was forged, with the cryptocurrency exchange becoming the main jersey sponsor of the football club. This partnership also heralded the launch of a novel Fan Token Platform, a venture designed to revolutionize fan engagement in the sports sector.
Impact: This partnership set a new benchmark in the integration of sports and cryptocurrency, paving the way for similar future collaborations. It underscored the potential of cryptocurrency entities to make a substantial impact in the sports industry, both financially and through cutting-edge fan engagement technologies.
The Results
Valued at over €30 million, this deal equipped the football club with substantial financial resources and augmented their global brand visibility. For the cryptocurrency exchange, this partnership was a gateway into the sports fan market, bolstering their presence in the sports industry. The Fan Token Platform offered an innovative medium for fans to interact with the club, fostering a new channel for engagement and revenue.
Why Clients Prefer Konsyg
Konsyg clients receive access to premium tools valued at over $12,000/year.
- Expert SDRs researchers and writers craft outreach aligned to buyer role industry and region for qualified leads that consistently convert to meetings.
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Common Agencies
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Internal Sales Teams
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What To Expect Over Time
Momentum compounds with stronger follow-up cycles
First 90 Days: Precision Phase
- Market segmentation, message testing, inbox optimization
- Conversion rates of ~0.5%–1.5% → ~2–7 meetings per 500 prospects
Months 3–12: Acceleration Phase
- Warm pipelines, increased interest and response rates
- Conversion rates of ~2%–3% → 15–20 meetings per month per SDR
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