Premier Football Club's Cryptocurrency Sponsorship Deal

The challenge was to establish a symbiotic partnership that would be mutually beneficial. The football club needed a sponsor to provide significant financial backing and enhance its global presence.

Background: A top-tier European football club was in search of a new main shirt sponsor that would align with its forward-thinking brand and global reach. Meanwhile, a leading cryptocurrency exchange, known for its substantial trading volume, sought to expand its footprint in the sports industry, especially in the realm of sports fan tokens.

Challenge: The challenge was to establish a symbiotic partnership that would be mutually beneficial. The football club needed a sponsor to provide significant financial backing and enhance its global presence. The cryptocurrency exchange aimed to promote its brand in the sports sector and delve into the sports fan token market.

Solution: A multi-year partnership agreement was forged, with the cryptocurrency exchange becoming the main jersey sponsor of the football club. This partnership also heralded the launch of a novel Fan Token Platform, a venture designed to revolutionize fan engagement in the sports sector.

Impact: This partnership set a new benchmark in the integration of sports and cryptocurrency, paving the way for similar future collaborations. It underscored the potential of cryptocurrency entities to make a substantial impact in the sports industry, both financially and through cutting-edge fan engagement technologies.

The Results

Valued at over €30 million, this deal equipped the football club with substantial financial resources and augmented their global brand visibility. For the cryptocurrency exchange, this partnership was a gateway into the sports fan market, bolstering their presence in the sports industry. The Fan Token Platform offered an innovative medium for fans to interact with the club, fostering a new channel for engagement and revenue.

Client Testimonials

Our branding and the product mix have taken a massive lift. We are a lot tighter these days on our branding and how we communicate with our customers regarding our product mix. We have already made significant changes to what our customers are screaming for. Konsyg has exceeded our expectations with no doubt.

Many promised to tap into a bigger market but to keep up the promise is a huge task. Konsyg kept up to their word. PikoHana’s reach was maximized when we outsourced them. The group of the sales team in Konsyg was able to carry out tasks diligently and ensure accountability for every milestone made.

Imagine having a perfectionist working for you on the sales team and that’s the gist of outsourcing Konsyg. With William being the ultimate perfectionist, he ensured that the team made every process and strategy as efficient as possible resulting in a high number of deals. Konsyg was always there taking up new instructions and working on them almost instantly which made most of our tasks effortless.

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