Launching a successful B2B outbound campaign requires more than sending cold emails or making a few calls. It is a structured process built on data, precision, and consistent execution. At Konsyg, we have developed a proven three-phase framework that accelerates pipeline growth, improves lead quality, and generates sales-ready conversations across global markets.
If you are considering a B2B lead generation program, understanding these phases is essential to setting the right expectations and maximising ROI. In this guide, we will walk through the full lifecycle of a B2B outbound campaign, from setup to long-term scale. You will also learn how Konsyg’s consultative model, combining B2B cold emailing, B2B cold calling, and B2B appointment setting enables consistent pipeline creation and faster revenue realisation for growing teams.
Phase 1: Precision Setup (Days 1–90)
The first 90 days of any Konsyg campaign focus on precision, a strategy-led foundation that enables long-term success. Referred to internally as the Precision Phase, this stage is where signal testing meets strategic execution. It begins with a detailed ROI planning consultation, where Konsyg’s team collaborates with you to define your Ideal Customer Profile (ICP), establish funnel goals, and create a tailored outbound playbook. This playbook informs everything that follows.
During this time, our research analysts conduct in-depth market segmentation using a combination of firmographic, technographic, and intent-based data. Each lead is manually verified to ensure it matches ICP criteria, ensuring decision-maker relevance and buyer readiness. We do not purchase lists or rely on generic data sources. Quality starts here.
Concurrently, our messaging specialists build and A/B test multiple sequences for B2B cold emailing, B2B cold calling, and LinkedIn outreach. These sequences are crafted to test various value propositions, subject lines, and call-to-action types. Meanwhile, deliverability experts configure dedicated domains, warm inboxes, and optimise sender scores to maximise inbox placement.
Within weeks, live outreach begins. Early signals, such as open rates, click-through rates, and reply rates, are meticulously tracked and reported every week. Expect 0.5%–1.5% of contacts to convert to meetings during this period, resulting in approximately 2–7 B2B appointment setting wins per 500 prospects. These are not just vanity metrics. Each response feeds a feedback loop that sharpens targeting and messaging.
This phase also marks the start of Konsyg’s transparent reporting rhythm. Weekly check-ins ensure alignment, share valuable insights, and provide a real-time view of engagement quality. This level of visibility is rare, and it gives your internal team the confidence to trust the process.
Phase 1 does not just build a campaign. It proves your positioning and sets the pace for accelerated B2B lead generation in the months ahead.
What Happens in Phase 1:
- Strategy & ROI Planning
The engagement begins with a free ROI consultation where we identify your ideal customer profile (ICP), messaging angles, and funnel priorities. This forms the basis of your outbound playbook. Every B2B outbound campaign at Konsyg starts with strategy, not templates.
- Market Segmentation & Data Sourcing
Our data analysts map your market and build hyper-targeted lists based on firmographic, technographic, and intent data. Unlike most vendors, we do not rely on purchased lists. Instead, we manually verify prospects to ensure every contact is decision-maker level and ICP-fit.
- Campaign Development & Deliverability Setup
We create multiple messaging variations across email, call, and LinkedIn cadences. We A/B test subject lines, introductions, and CTAs. On the technical side, we set up dedicated domains, warm inboxes, and verify sender reputations to ensure high deliverability from day one.
- Live Outreach & Testing
Outreach begins within the first few weeks. Initial responses, clicks, and replies are closely tracked and used to refine targeting and messaging. Expect modest results at this stage, but each lead and conversation feeds the learning loop.
What to Expect in Phase 1:
– Early MQLs and SQLs start to surface
– Approximately 0.5% to 1.5% conversion from outreach to booked meetings
– 2–7 qualified appointments typically booked per 500 contacts
– Weekly reporting with insight into open rates, reply rates, and engagement quality
– Messaging and targeting strategies are refined based on live campaign data
Phase 1 lays the foundation. You receive the first real validation of your go-to-market assumptions, including what resonates, who responds, and how prospects engage.
Phase 2: Acceleration & Pipeline Growth (Months 3–12)
By month three, Konsyg clients move into the Acceleration Phase. This is where the learnings from Phase 1 are scaled. Outreach volume increases, conversion rates improve, and revenue impact becomes visible.
What Happens in Phase 2:
- Scaled Multichannel Outreach
Outreach expands across B2B cold emailing, LinkedIn, and B2B cold calling. We use the winning cadences and copy from Phase 1 and launch them at higher volumes to validated segments.
- Warmer Interactions with Prospects
Prospects who previously engaged are nurtured with relevant follow-ups. Follow-up cycles are strengthened by using specific content, value propositions, and CTAs that align with the stage of the buyer journey.
- SQL Surge and Appointment Setting
With improved messaging and targeting, our SDRs deliver a predictable flow of B2B appointment-setting wins. Each SDR typically books 15–20 sales-qualified meetings per month at this stage.
- Continuous Optimisation and Feedback
Weekly reporting continues with transparency. Show rates, response rates, and conversion-to-deal are closely monitored. If a particular message or channel underperforms, adjustments are made in real-time.
What to Expect in Phase 2:
– An apparent increase in reply and conversion rates
– Dozens of booked meetings per month once the campaign hits full stride
– First deals begin to close depending on your sales cycle
– Ongoing consultative support to improve messaging, targeting, and cadence performance
Momentum compounds during this phase. The program matures into a consistent and scalable engine.
Phase 3: Long-Term Revenue Scale (Month 12+)
By this point, the campaign is a well-oiled machine. Konsyg clients enter a long-term optimisation phase, sustaining lead flow, expanding into new markets, and maximising return on spend.
What Happens in Phase 3:
- Sustained Pipeline Performance
Based on historical performance, we forecast the number of SQLs and booked appointments per month. This predictability enables precise revenue planning and resource allocation.
- Expansion Across Personas and Regions
We can now add more SDRs, target new verticals, and launch into additional geographies. Our infrastructure supports multilingual, multi-region campaigns without additional ramp time.
- Referral and Recycled Leads
Some contacts who were not ready in Phases 1 or 2 now return. Others refer colleagues internally. These leads are nurtured using long-tail drip campaigns and targeted content.
- Lower CPL and Higher ROI
Over time, your cost per lead decreases, while your SQL-to-deal conversion improves. With one year of learning, Konsyg shifts resources toward the highest-performing channels and segments.
What to Expect in Phase 3:
– Stable monthly volume of 20+ SQLs per SDR
– Increased conversion rates from earlier nurtured leads
– Referrals and re-engagements contribute to new meetings
– Lower CPL and greater ROI from sustained performance
This is where clients begin to scale with confidence, often expanding their relationship with Konsyg across product lines, regions, or strategic initiatives.
Summary Table of Campaign Phases
| Campaign Phase | Timeline | Key Focus & Activities | Expected Outcomes |
|---|---|---|---|
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Phase 1: Decision |
First 90 Days |
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Phase 2: Acceleration |
Months 3-12 |
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Phase 3: Long-Term |
Beyond 12 Months |
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Why Konsyg’s Approach is Different
In a crowded market, Konsyg stands out due to our depth of execution and transparency. We are not just a vendor, we become your partner.
- B2B Cold Emailing Specialists: Messaging is personalised, performance-tested, and aligned to buyer pain points.
- B2B Cold Calling Experts: High-level conversations with real decision-makers.
- B2B Appointment Setting: Direct placement of qualified meetings into your sales team’s calendar.
- Embedded SDR Teams: Our teams attend your pipeline meetings and align with your CRM.
- Global Scale and Agility: Launch into North America, EMEA, or APAC without extra lift.
- Transparent Reporting: Weekly check-ins, detailed KPIs, and honest performance discussions.
Our focus is always on quality, efficiency, and delivering sales-ready opportunities—not just names on a list.
Frequently Asked Questions (FAQ)
How long does it take to see results from a Konsyg campaign?
In most cases, you will see early signs of engagement within the first few weeks of Phase 1. Booked meetings (SQLs) typically begin within the first 30–60 days, with results accelerating in Phase 2 (Month 3 onward).
What is the average number of appointments per SDR?
During the Acceleration Phase, each Konsyg SDR books 15–20 qualified sales meetings per month. Volume and cadence scale based on team size, industry, and campaign maturity.
Do I need to provide my own data?
No. Konsyg builds hyper-targeted lists based on firmographic, technographic, and intent-based criteria. Every contact is verified to ensure a match with your ICP.
How do you ensure lead quality?
Through manual verification, audience segmentation, message testing, and tight qualification standards. We track metrics such as reply rates, show rates, and SQL-to-opportunity conversions to ensure every contact delivers pipeline value.
What if the messaging is not working?
Konsyg provides weekly reports and strategy syncs to identify underperforming messages or channels. Campaigns are never set-and-forget—we iterate continuously.
Is this right for companies outside of the tech industry?
Yes. While Konsyg has deep expertise in B2B tech, we also support finance, consulting, logistics, and other verticals. The key is a strong product-market fit and a defined ICP.
Can we launch in multiple markets?
Absolutely. Konsyg runs multilingual, multiregion campaigns across North America, EMEA, and APAC. Our global SDR teams are trained in local business culture and outreach best practices.
Let’s Build Your Outbound Engine
A high-performing B2B outbound campaign does not happen by accident. It requires structure, iteration, and alignment with your sales strategy. Konsyg’s phased approach is designed to deliver results at every step.
If you are ready to scale revenue with B2B lead generation, explore how our B2B cold emailing, B2B cold calling, and B2B appointment setting services can help you hit your growth goals.
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