Improving ICP Targeting

“We blasted everyone and heard nothing back.”
– Emily, Growth Lead at a SaaS scale-up –

Problem
Our list was huge but generic. Open rates were low and meetings were rare. We guessed at buyer pain points and guessed wrong.

Solution
We dig into your win loss data customer interviews and market research to build razor sharp ICPs. Every company and contact we target fits your revenue goals industry verticals and pain point profile.

“Our reps argued over who qualified.”
– Kevin, Head of Sales Ops at a fintech challenger –

Problem
Without clear criteria SDRs and AEs clashed on lead quality. Handoffs stalled and deals got stuck in limbo.

Solution
Konsyg creates a shared qualification framework complete with firmographic technographic and budget filters plus BANT questions. Your team speaks one language so every handoff is seamless.

“We missed decision makers and influencers.”
– Naomi, VP of Marketing at a healthtech company –

Problem
We only targeted C suite and ignored key influencers who drive purchase decisions. Our pipeline never reached critical mass.

Solution
Our in depth role mapping uncovers primary and secondary buyers including C suite line managers and champions. We layer intent signals and technographics to prioritize contacts most likely to convert.

“Our lists were full of stale data.”
– Brian, Sales Director at an IoT provider –

Problem
Many contacts bounced or changed roles. Our campaigns suffered from high bounce rates and low response.

Solution
We integrate verified data sources and AI driven enrichment tools to refresh contact details in real time. By pruning outdated records we keep your outreach list accurate and engaged.