Sales is the lifeblood of every entrepreneur and enterprise in every market. It is the most overlooked, and often, most misunderstood trade in business. A multi-cultural, and at times, multi-lingual skill set is required to do most sales in the region and very few companies prepare their force to take on this wave of expectation. A great deal of CEOs (and in some cases, sales leadership) are without regional sales experience. Some MNCs even desperately bring in western management who are without APAC experience to cover markets like India and Japan. We need to fix this.

There are 5 things we can do right now to prepare for the global sales stage. With these five steps, we can bring more scale to the rapid growth of innovation in Singapore.

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